Facebook for the old and the young

There's been lots of discussion about the aging of Facebook recently. This doesn't feel like a new phenomenon to me as quite a few of my own Facebook friends are in fact my aunts and uncles having mastered email and even Skype and now joining Facebook to see what it's all about, and maybe even see what their kids are up to!

What has struck me recently is that the younger generation have stopped using what we'd see as traditional online communications channels like email. By looking at traffic to Facebook versus email sites we can see the impact already. Younger users don't have the same need for email now that they have Bebo, Facebook and the likes. My 18 year old cousin has been a big user of social networking for many years, spending an unnatural amount of time glued to Bebo. And her first foray into email just happened recently, out of necessity, as she started college and was given a student email account.

How she and the rest of her generation will use online channels for communications in future remains to be seen. However what we can be sure of is that marketeers will need to continue to adapt and allow customers to choose how and where they want to communicated with, be that on Facebook, Bebo, Twitter or on email.

My Favourite Reads of 2008

It's amazing how many books you can read when traveling, with all that free time to kill and so 2008 offered me a great chance to catch up on many books I'd been meaning to read for years. Thanks to those 26 hour bus journeys in South America I got through quite a few!

Here's my pick of the bunch:

• Shantaram - A captivating story of life in the slums of Mumbai for an ex-convict who escaped from a high security jail in Australia. The writing really brings Mumbai to life and there is never a dull moment. Be warned you won't be able to put it down!
  
• The Poisonwood Bible - Follows a missionary, his wife and four daughters on their move to Congo in the 1950's showing how Africa changes their lives forever and how trying to force different cultures to take Western government and cultures doesn't work.
• Marching Powder - True story of a British prisoner's life in San Pedro prison in La Paz, Bolivia. An unbelievable place where prisoners pay for the pleasure of entering the prison, live with their entire families inside the prison, run businesses and take justice into their own hands.
• My Sister's Keeper - Explores the moral dilemma's that genetic engineering creates by exploring the lives of a family where the eldest sister has leukaemia and the younger sister has been designed to be an exact match in order to keep her alive. A very emotional page-turner.
  
• Empress Orchid - A fascinating glimpse into the lives of those who lived inside China's Forbidden Palace and all of the politics that go with thousands of royal wives and concubines.
  
• A Thousand Splendid Suns - Set in Afghanistan this book follows the life of Mariam through an arranged marriage and the Taliban. It gives a real insight into Afghan culture and to the many wonders lost to the world through all the hardship this country has endured.
  
• Atonement - I hadn't seen the film before reading the book and therefore the twists in the story were new to me. If you're looking for a gripping, fast read with a real moral story then this is it. As I live in South London reading about the Blitz and the bombing of Balham tube station really brought the impact of war to life for me also.
  
• Suite Francaise - The actual writings of a French woman living in occupied France during World War 2, a brilliant account of the lives of real people during the war.
  
• On Chesil Beach - I love Ian McEwan's writing and 'On Chesil Beach' didn't disappoint, in fact I read it in one sitting. It describes the pressure on a young couple in the 50s on their wedding day and how feelings that go unspoken and misunderstood can have a dramatic impact on events.
• The Pact - Examines the effects of a suicide pact gone wrong between a teenage couple which leaves one dead and the other standing trial for her murder. Another gripping story by Jodi Piccoult, you won't be able to put it down.
• Harry Potter and the Deathly Hallows - And finally the conclusion of the Harry Potter series. I was so sad to leave the world of Muggles and magic at the end of this book. As a lover of Roald Dahl growing up I think this is a new children's classic that people of any age can enjoy.